Concepedia

Nina Michaelidou

NM

Statistics

Publications

44

Citations

4.8K

H-Index

29

Active since

2005

Affiliations

Loughborough University(Current)

University of Birmingham

University of Vienna

Flinders University

The Open University

Nina Michaelidou is an author at Loughborough University specializing in marketing, business, and marketing management.

Publications per year

2005–2024

44

Publications

44

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, Nikoletta‐Theofania Siamagka, George Christodoulides · Industrial Marketing Management · 2011 · 1K citations · Full text

Business, Marketing, Marketing Management +11

The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food

Nina Michaelidou, Louise M. Hassan · International Journal of Consumer Studies · 2007 · 962 citations

Agriculture, Food Science, Marketing +17

Determinants of social media adoption by B2B organizations

Nikoletta‐Theofania Siamagka, George Christodoulides, Nina Michaelidou et al. · Industrial Marketing Management · 2015 · 341 citations · Full text

Social Sciences, Communication, Management Information Systems +12

Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

Gianfranco Walsh, Edward Shiu, Louise M. Hassan et al. · Journal of Business Research · 2010 · 234 citations

Business, Marketing, Marketing Management +16

Measuring perceived brand luxury: An evaluation of the BLI scale

George Christodoulides, Nina Michaelidou, Ching Hsing Li · Journal of Brand Management · 2009 · 195 citations

Business, Marketing, Marketing Management +14

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