Concepedia

Measuring perceived brand luxury: An evaluation of the BLI scale

George Christodoulides, Nina Michaelidou, Ching Hsing Li

Journal of Brand Management · 2009 · 195 citations · 37 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand ImageStrategic Brand ManagementLuxury Brand Consumer BehaviorLuxury Brand Perceived ValueLuxury Brand Value PerceptionLuxury Consumer BehaviorLuxury Value Perception

References

37

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Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

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Natural Sciences, Data Science, Categorical Data Analysis +13

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

Possessions and the Extended Self

Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations

Social Sciences, Marketing, Psychology +14