Concepedia

Nikoletta‐Theofania Siamagka

NS

16

Publications

2.3K

Citations

13

H-Index

2011

Active since

Affiliations

Aristotle University of Thessaloniki(Current)

Loughborough University

King's College London

City, University of London

American University of Sharjah

Nikoletta‐Theofania Siamagka is an author at Aristotle University of Thessaloniki specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentCulture

Publications per year

2011–2023

16

Publications

16

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, Nikoletta‐Theofania Siamagka, George Christodoulides · Industrial Marketing Management · 2011 · 993 citations · Full text

Determinants of social media adoption by B2B organizations

Nikoletta‐Theofania Siamagka, George Christodoulides, Nina Michaelidou et al. · Industrial Marketing Management · 2015 · 339 citations · Full text

Social Media, Business-to-business Research, Social Media Adoption +4

Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing

Nikoletta‐Theofania Siamagka, George Balabanis · Journal of International Marketing · 2015 · 243 citations

Consumer Uncertainty, Consumer Study, Consumer Research +23

Inconsistencies in the behavioural effects of consumer ethnocentrism

George Balabanis, Nikoletta‐Theofania Siamagka · International Marketing Review · 2017 · 141 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +22

Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

Nina Michaelidou, Nikoletta‐Theofania Siamagka, Caroline Moraes et al. · Journal of Travel Research · 2013 · 123 citations · Full text

Tourism Management, Photographic Study, Digital Marketing +22

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