Statistics
Publications
50
Citations
6.8K
H-Index
37
Active since
1970
George Balabanis is an author at City, University of London specializing in marketing, business, and consumer behavior.
Publications per year
1970–2024
50
50
The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
George Balabanis, Adamantios Diamantopoulos, Rene Dentiste Mueller et al. · Journal of International Business Studies · 2001 · 700 citations
Social Sciences, International Business, International Marketing +8
1–5 of 50