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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

CultureConsumer CultureInternational RelationsManagementCultural ImpactConsumer EthnocentrismLanguage StudiesInternationalizationMarketingMultidimensional Unfolding ApproachGlobalizationDomestic Country BiasEthnocentrism