Concepedia
Statistics
Publications
66
Citations
16.3K
H-Index
44
Active since
1991
Affiliations
Pennsylvania State University(Current)
Tilburg University
Ghent University
Wageningen University & Research
KU Leuven
Hans Baumgartner is an author at Pennsylvania State University specializing in psychology, marketing, and consumer behavior.
Publications per year
1991–2024
Assessing Measurement Invariance in Cross‐National Consumer Research
Jan‐Benedict E.M. Steenkamp, Hans Baumgartner · Journal of Consumer Research · 1998 · 4.7K citations
Business, Marketing, Psychology +14
Response Styles in Marketing Research: A Cross-National Investigation
Hans Baumgartner, Jan-Benedict E.M. Steenkamp · Journal of Marketing Research · 2001 · 1.2K citations · Full text
Business, Marketing, Marketing Management +14
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
Rajdeep Grewal, Joseph A. Cote, Hans Baumgartner · Marketing Science · 2004 · 1.2K citations
Social Sciences, Biostatistics, Econometrics +13
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
Jan‐Benedict E.M. Steenkamp, Hans Baumgartner · Journal of Consumer Research · 1992 · 713 citations · Full text
Business, Marketing, Psychology +12
Exploratory consumer buying behavior: Conceptualization and measurement
Hans Baumgartner, Jan-Benedict E.M. Steenkamp · International Journal of Research in Marketing · 1996 · 585 citations · Full text
Business, Marketing, Consumer Behavior +9
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