Jan-Benedict E.M. Steenkamp

Author

Pennsylvania State University

Also Known As

Jan-Benedict E. M. Steenkamp, Jan-Benedict E.M Steenkamp, Jan-Benedict E.M. Steenkamp

Publications

Citations

H-Index

Concepts

All Affiliations

Pennsylvania State University Wageningen University & Research KU Leuven Tilburg University University of North Carolina at Chapel Hill

About

Jan-Benedict E.M. Steenkamp is an author at Pennsylvania State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	3K
2	Business	3	3	1.4K
3	Engineering	1	1	261
4	Social Sciences	1	1	415
5	Behavioral Sciences	1	1	415

Jan-Benedict E.M. Steenkamp

Publications

Citations

H-Index

Page 1

	Year	Citations
Response Styles in Marketing Research: A Cross-National Investigation Hans Baumgartner, Jan-Benedict E.M. Steenkamp Journal of Marketing Research Customer SatisfactionQuestionnaire RatingsConsumer StudyInteractive MarketingResponse Styles	2001	1.2K
Exploratory consumer buying behavior: Conceptualization and measurement Hans Baumgartner, Jan-Benedict E.M. Steenkamp International Journal of Research in Marketing Customer SatisfactionOnline Customer BehaviorConsumer StudyManagementBusiness	1996	579
Effect of Service Transition Strategies on Firm Value Eric Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp Journal of Marketing	2008	570
On the use of structural equation models for marketing modeling Jan-Benedict E.M. Steenkamp, Hans Baumgartner International Journal of Research in Marketing Marketing AnalyticsCustomer SatisfactionStructural Equation ModelsInteractive MarketingManagement	2000	442
Socially Desirable Response Tendencies in Survey Research Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner Journal of Marketing Research Desirable Response TendenciesBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2010	415
International market segmentation: issues and perspectives Jan-Benedict E.M. Steenkamp, Frenkel Ter Hofstede International Journal of Research in Marketing Global MarketsInternational SalesInternational EconomicsInternational FinanceInternational Business	2002	384
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains Frenkel Ter Hofstede, Anke Audenaert, Jan-Benedict E.M. Steenkamp, International Journal of Research in Marketing EngineeringAssociation RuleData ScienceData MiningQuantitative Approach	1998	261
Brand Equity, Consumer Learning and Choice Tülin Erdem, Joffre Swait́, Susan M. Broniarczyk, Marketing Letters	1999	123

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