Concepedia

Jan-Benedict E.M. Steenkamp

JE

8

Publications

4K

Citations

8

H-Index

1996

Active since

Affiliations

Pennsylvania State University(Current)

Wageningen University & Research

Tilburg University

University of North Carolina at Chapel Hill

Jan-Benedict E.M. Steenkamp is an author at Pennsylvania State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionSurvey MethodologyInteractive MarketingCultureFinance

Publications per year

1996–2010

8

Publications

8

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, Jan-Benedict E.M. Steenkamp · Journal of Marketing Research · 2001 · 1.2K citations

Customer Satisfaction, Questionnaire Ratings, Consumer Study +11

Exploratory consumer buying behavior: Conceptualization and measurement

Hans Baumgartner, Jan-Benedict E.M. Steenkamp · International Journal of Research in Marketing · 1996 · 579 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +6

Effect of Service Transition Strategies on Firm Value

Eric Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 570 citations

On the use of structural equation models for marketing modeling

Jan-Benedict E.M. Steenkamp, Hans Baumgartner · International Journal of Research in Marketing · 2000 · 442 citations

Marketing Analytics, Customer Satisfaction, Structural Equation Models +6

Socially Desirable Response Tendencies in Survey Research

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner · Journal of Marketing Research · 2010 · 415 citations

Desirable Response Tendencies, Behavioral Decision Making, Consumer Study +26

Rows per page

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