Martijn G. de Jong - Concepedia

Concepedia

Author

Martijn G. de Jong

Erasmus University Rotterdam

Also Known As

Martijn G de Jong, Martijn G. De Jong, Martijn G. de Jong

30

Publications

2.1K

Citations

15

H-Index

111

Concepts

All Affiliations

Erasmus University Rotterdam University of North Carolina at Chapel Hill University of Twente Tilburg University Columbia University

MG

About

Martijn G. de Jong is an author at Erasmus University Rotterdam specializing in statistics, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.4K
2	Business	7	7	832
3	Engineering	4	4	126
4	Education	2	2	75
5	Arts	1	1	39

Martijn G. de Jong

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18

Publications

2.1K

Citations

15

H-Index

	Year	Citations
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products Jan‐Benedict E.M. Steenkamp, Martijn G. de Jong Journal of Marketing Customer SatisfactionInternational MarketingConsumer StudyConsumer ResearchGlobal Products	2010	439
Socially Desirable Response Tendencies in Survey Research Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner Journal of Marketing Research Desirable Response TendenciesBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2010	415
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation Martijn G. de Jong, J.B.E.M. Steenkamp, Jean‐Paul Fox, Journal of Marketing Research	2008	268
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model Martijn G. de Jong, Jan‐Benedict E.M. Steenkamp, Jean‐Paul Fox Journal of Consumer Research	2007	176
Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires Martijn G. de Jong, Rik Pieters, Jean‐Paul Fox Journal of Marketing Research Behavioral Decision MakingSocial Desirability BiasConsumer StudySocial PsychologyConsumer Research	2010	156
Modeling CLV: A test of competing models in the insurance industry Bas Donkers, Peter C. Verhoef, Martijn G. de Jong Quantitative Marketing and Economics Marketing AnalyticsCustomer SatisfactionFinancial Risk ManagementCustomer ProfilingConsumer Research	2007	141
A Bounded Rationality Model of Information Search and Choice in Preference Measurement Liu Yang, Olivier Toubia, Martijn G. de Jong Journal of Marketing Research Behavioral Decision MakingImperfect Memory EncodingGame TheoryCognitionHuman Performance Modeling	2015	89
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales Martijn G. de Jong, Jan‐Benedict E.M. Steenkamp, Bernard P. Veldkamp Marketing Science Marketing AnalyticsMarketing ScalesInternational MarketingConsumer StudyBrand Strategy	2009	82
Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research Martijn G. de Jong, Jan‐Benedict E.M. Steenkamp Psychometrika Quality Of LifeEngineeringItem ParametersItem Response TheoryEducation	2009	52
Measuring Consumer Preferences Using Conjoint Poker Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Marketing Science Behavioral Decision MakingGame TheoryConsumer ResearchDecision ScienceRevealed Preference	2011	51

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