Concepedia

Martijn G. de Jong

MG

18

Publications

2.1K

Citations

15

H-Index

2007

Active since

Affiliations

Erasmus University Rotterdam(Current)

University of North Carolina at Chapel Hill

University of Twente

Tilburg University

Columbia University

Martijn G. de Jong is an author at Erasmus University Rotterdam specializing in statistics, management, and marketing.

Top concepts

StatisticsMarketingManagementConsumer ResearchBusinessBehavioral ScienceSurvey MethodologyBehavioral Decision MakingBiasSocial Sciences

Publications per year

2007–2021

18

Publications

18

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Jan‐Benedict E.M. Steenkamp, Martijn G. de Jong · Journal of Marketing · 2010 · 439 citations

Customer Satisfaction, International Marketing, Consumer Study +16

Socially Desirable Response Tendencies in Survey Research

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner · Journal of Marketing Research · 2010 · 415 citations

Desirable Response Tendencies, Behavioral Decision Making, Consumer Study +26

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G. de Jong, J.B.E.M. Steenkamp, Jean‐Paul Fox et al. · Journal of Marketing Research · 2008 · 268 citations

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Martijn G. de Jong, Jan‐Benedict E.M. Steenkamp, Jean‐Paul Fox · Journal of Consumer Research · 2007 · 176 citations · Full text

Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires

Martijn G. de Jong, Rik Pieters, Jean‐Paul Fox · Journal of Marketing Research · 2010 · 156 citations

Behavioral Decision Making, Social Desirability Bias, Consumer Study +27

Rows per page

1–5 of 18