Concepedia

Eric Fang

EF

46

Publications

6.2K

Citations

35

H-Index

1999

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Washington

Novartis (United States)

University of Missouri

Hunan University

Eric Fang is an author at University of Illinois Urbana-Champaign specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementConsumer ResearchCustomer SatisfactionInteractive MarketingStrategyInternational Management

Publications per year

1999–2024

46

Publications

46

Effect of Service Transition Strategies on Firm Value

Eric Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 570 citations

Effect of Service Transition Strategies on Firm Value

Eric Fang, Robert W. Palmatier, Jan‐Benedict E.M. Steenkamp · Journal of Marketing · 2008 · 475 citations

Customer Satisfaction, Firm Performance, Organizational Economics +17

Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Eric Fang · Journal of Marketing · 2008 · 457 citations

Influence of customer participation on creating and sharing of new product value

Eric Fang, Robert W. Palmatier, Kenneth R. Evans · Journal of the Academy of Marketing Science · 2008 · 404 citations

Consumer-driven Product Development, Customer Satisfaction, Interactive Marketing +10

The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

Shaoming Zou, Eric Fang, Shuming Zhao · Journal of International Marketing · 2003 · 371 citations

International Marketing, Trade, Competitive Advantage +19

Rows per page

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