37
Publications
3.1K
Citations
26
H-Index
2002
Active since
Nizar Souiden is an author at Université Laval specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingCultureAdvertisingInteractive Marketing
Publications per year
2002–2024
37
37
Walid Chaouali, Imène Ben Yahia, Nizar Souiden · Journal of Retailing and Consumer Services · 2015 · 283 citations
Customer Satisfaction, Fintech, Counter-conformity Motivation +13
Riadh Ladhari, Nizar Souiden, Béatrice Dufour · Journal of Retailing and Consumer Services · 2016 · 247 citations
Customer Satisfaction, Emotional Satisfaction, Behavioral Sciences +15
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