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The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country

Customer SatisfactionFintechCounter-conformity MotivationTechnology Acceptance ModelInteractive MarketingInternet Banking ServicesManagementConsumer ResearchBusinessTrustSocial InfluenceFintech AdoptionTechnology AdoptionUser AcceptanceDigital BankingMarketing