Imène Ben Yahia

Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

Imène Ben Yahia, Nasser Al-Neama, Laoucine Kerbache · Journal of Retailing and Consumer Services · 2017 · 358 citations

Trust Metric, Online Customer Behavior, Social Media +14

The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country

Walid Chaouali, Imène Ben Yahia, Nizar Souiden · Journal of Retailing and Consumer Services · 2015 · 283 citations

Customer Satisfaction, Fintech, Counter-conformity Motivation +13

Ordinary celebrities related criteria to harvest fame and influence on social media

Fatima Abdulaziz Al-Emadi, Imène Ben Yahia · Journal of Research in Interactive Marketing · 2020 · 129 citations

Social Media Users, Social Medium Monitoring, Emerging Media +25

Design aesthetics as drivers of value in mobile banking: does customer happiness matter?

Walid Chaouali, Renaud Lunardo, Imène Ben Yahia et al. · International Journal of Bank Marketing · 2019 · 57 citations

Customer Experience, Customer Satisfaction, Value Theory +25

Reconsidering the “what is beautiful is good” effect

Walid Chaouali, Imène Ben Yahia, Renaud Lunardo · International Journal of Bank Marketing · 2019 · 40 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +27