Concepedia

Nasser Al-Neama

NA

1

Publications

358

Citations

1

H-Index

2017

Active since

Affiliations

HEC Paris in Qatar(Current)

Nasser Al-Neama is an author at HEC Paris in Qatar specializing in trust, business, and interactive marketing.

Top concepts

ArtsTrustBusinessMarketingManagementSocial MediaSocial SupportSocial ComputingSocial InfluenceConsumer Research

Publications per year

2017–2017

1

Publications

1

Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

Imène Ben Yahia, Nasser Al-Neama, Laoucine Kerbache · Journal of Retailing and Consumer Services · 2017 · 358 citations

Trust Metric, Online Customer Behavior, Social Media +14

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