Statistics
Publications
18
Citations
4.1K
H-Index
18
Active since
1985
James M. Lattin is an author at Stanford University specializing in marketing, business, and consumer behavior.
Publications per year
1985–2007
18
18
A Two-State Model of Purchase Incidence and Brand Choice
Randolph E. Bucklin, James M. Lattin · Marketing Science · 1991 · 303 citations
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