Concepedia

Coupon Pricing

Coupon Pricing is a discount pricing strategy that involves the distribution of certificates or vouchers entitling consumers to a specified price reduction on a product or service, distinguished by its reliance on conditional redemption mechanisms to stimulate purchase behavior.

230

Publications

12.9K

Citations

482

Authors

273

Institutions

Publications per year

2017–2026

40

Parents

Publications

230

Analyzing Convertible Bonds

Michael J. Brennan, Eduardo S. Schwartz · Journal of Financial and Quantitative Analysis · 1980 · 574 citations

, , +16

A Price Discrimination Theory of Coupons

Chakravarthi Narasimhan · Marketing Science · 1984 · 500 citations

, , +17

The art of coupon tests

Yuner Huang, Ben Young · Journal of Constructional Steel Research · 2014 · 414 citations · Full text

, , +4

Competitive Coupon Targeting

Greg Shaffer, ZHI-QIANG ZHANG · Marketing Science · 1995 · 406 citations

, , +16

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa, Robert W. Shoemaker · Journal of Marketing · 1987 · 298 citations

, , +15

1–5 of 230

Authors

482

  1. KB
    Kapil Bawa

    New York University, United States

    10 publications · 1.3K citations

    10

    h-index

  2. RW
    Robert W. Shoemaker

    New York University, United States

    6 publications · 989 citations

    6

    h-index

  3. ZL
    Zonghuo Li

    Soochow University, China

    5 publications · 173 citations

    5

    h-index

  4. WY
    Wensheng Yang

    Nanjing University of Science and Technology, China

    5 publications · 158 citations

    5

    h-index

  5. SS
    Srini S. Srinivasan

    Drexel University, United States

    4 publications · 250 citations

    4

    h-index

1–5 of 482

Institutions

273

  1. University of Pennsylvania

    Philadelphia, United States

    11 h-index

    11 publications

    474 citations

  2. New York University

    New York, United States

    7 h-index

    13 publications

    1.9K citations

  3. Drexel University

    Philadelphia, United States

    6 h-index

    8 publications

    430 citations

  4. University of Michigan

    Ann Arbor, United States

    5 h-index

    7 publications

    1.1K citations

  5. University of Minnesota

    Minneapolis, United States

    4 h-index

    9 publications

    161 citations

  6. Federal Reserve

    Washington D.C., United States

    4 h-index

    5 publications

    148 citations

  7. Federal Reserve Board of Governors

    Washington D.C., United States

    4 h-index

    5 publications

    161 citations

  8. Nanjing University of Science and Technology

    Nanjing, China

    4 h-index

    11 publications

    401 citations

1–8 of 273

Venues

  1. Journal of Marketing Research

    16 publications · 1.7K citations

    15

    h-index

  2. SSRN Electronic Journal

    Repository · 18 publications · 439 citations

    13

    h-index

  3. Journal of Retailing

    10 publications · 644 citations

    10

    h-index

  4. Marketing Science

    10 publications · 1.6K citations

    10

    h-index

  5. Journal of Marketing

    JM · 10 publications · 1K citations

    10

    h-index

1–5