Discount Pricing is a pricing strategy in which a temporary reduction in the selling price of a product or service is offered to stimulate demand, distinguishable from other pricing strategies by its focus on short-term incentives to accelerate customer purchase decisions.
605
Publications
40.4K
Citations
1.1K
Authors
593
Institutions
Publications per year
2017–2026
104
Publications
605
Presidential Address: Discount Rates
John H. Cochrane · The Journal of Finance · 2011 · 2.3K citations
Business, Accounting, Finance +16
Martin L. Weitzman · American Economic Review · 2001 · 724 citations
1–5 of 605
Authors
1.1K
- FA
9
h-index
- GS
7
h-index
- BGBen Groom
London School of Economics and Political Science, United Kingdom
6 publications · 361 citations
6
h-index
- TS
5
h-index
- CG
4
h-index
1–5 of 1.1K
Institutions
593
University of Pennsylvania
Philadelphia, United States
10 h-index
11 publications
311 citations
University of New Brunswick
Fredericton, Canada
9 h-index
17 publications
592 citations
Cornell University
Ithaca, United States
8 h-index
9 publications
624 citations
University of California, Los Angeles
Los Angeles, United States
8 h-index
12 publications
1.5K citations
New York University
New York, United States
8 h-index
8 publications
641 citations
The University of Texas at Austin
Austin, United States
8 h-index
8 publications
546 citations
Harvard University
Cambridge, United States
8 h-index
12 publications
2.5K citations
University of Hong Kong
Pok Fu Lam, Hong Kong
8 h-index
10 publications
351 citations
1–8 of 593
Venues
- Management Science
23 publications · 3.5K citations
21
h-index
- International Journal of Production Economics
22 publications · 1.1K citations
19
h-index
- SSRN Electronic Journal
Repository · 24 publications · 992 citations
18
h-index
- European Journal of Operational Research
21 publications · 1.6K citations
18
h-index
- Journal of Marketing
JM · 12 publications · 1K citations
12
h-index
1–5