Concepedia

Discount Timing

Discount Timing is a strategic pricing mechanism that specifies the optimal temporal deployment of price reductions within a promotional schedule, distinguishing itself from other pricing tactics by its focus on when—rather than how much or to whom—discounts are applied to influence consumer behavior and maximize revenue outcomes.

92

Publications

6.9K

Citations

200

Authors

147

Institutions

Publications per year

2017–2026

27

Parents

Publications

92

Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers

Yossi Aviv, Amit Pazgal · Manufacturing & Service Operations Management · 2008 · 735 citations

, , +17

The Discounting of Discounts and Promotion Thresholds

Lee G. Cooper · Journal of Consumer Research · 1992 · 360 citations · Full text

, , +16

Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling

Kinshuk Jerath, Serguei Netessine, Senthil K. Veeraraghavan · Management Science · 2010 · 348 citations

, , +14

Measuring Time Preferences

Jonathan D. Cohen, Keith M. Marzilli Ericson, David Laibson et al. · Journal of Economic Literature · 2020 · 342 citations · Full text

, , +16

Comment—Managing Channel Profits: Comment

K. Sridhar Moorthy · Marketing Science · 1987 · 333 citations

, , +14

1–5 of 92

Authors

200

  1. GS
    G. Srinivasan

    University of New Brunswick, Canada

    3 publications · 97 citations

    3

    h-index

  2. FA
    F.J. Arcelus

    University of New Brunswick, Canada

    3 publications · 97 citations

    3

    h-index

  3. DL
    David Laibson

    Harvard University, United States

    2 publications · 353 citations

    2

    h-index

  4. JD
    Jonathan D. Cohen

    Princeton University, United States

    2 publications · 353 citations

    2

    h-index

  5. KJ
    Kinshuk Jerath

    Columbia University, United States

    2 publications · 358 citations

    2

    h-index

1–5 of 200

Institutions

147

  1. Columbia University

    New York, United States

    4 h-index

    4 publications

    97 citations

  2. Federal Reserve

    Washington D.C., United States

    3 h-index

    4 publications

    108 citations

  3. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    5 publications

    728 citations

  4. Washington University in St. Louis

    St Louis, United States

    3 h-index

    4 publications

    1.2K citations

  5. Federal Reserve Board of Governors

    Washington D.C., United States

    3 h-index

    4 publications

    108 citations

  6. National Bureau of Economic Research

    Cambridge, United States

    3 h-index

    4 publications

    216 citations

  7. University of New Brunswick

    Fredericton, Canada

    3 h-index

    6 publications

    194 citations

  8. University of Notre Dame

    Notre Dame, United States

    2 h-index

    2 publications

    266 citations

1–8 of 147

Venues

  1. Management Science

    5 publications · 627 citations

    5

    h-index

  2. Marketing Science

    4 publications · 784 citations

    4

    h-index

  3. European Journal of Operational Research

    4 publications · 173 citations

    4

    h-index

  4. SSRN Electronic Journal

    Repository · 4 publications · 235 citations

    4

    h-index

  5. The Psychological Record

    4 publications · 82 citations

    4

    h-index

1–5