Concepedia

K. Sridhar Moorthy

KS

9

Publications

3.1K

Citations

9

H-Index

1984

Active since

Affiliations

Yale University(Current)

University of Rochester

K. Sridhar Moorthy is an author at Yale University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsMarket DesignMechanism DesignConsumer ResearchInteractive MarketingGame TheorySearch Costs

Publications per year

1984–1993

9

Publications

9

Product and Price Competition in a Duopoly

K. Sridhar Moorthy · Marketing Science · 1988 · 826 citations

Consumer Uncertainty, Equilibrium Strategy, Competitive Product Strategy +18

Market Segmentation, Self-Selection, and Product Line Design

K. Sridhar Moorthy · Marketing Science · 1984 · 723 citations

Consumer Uncertainty, Consumer Research, Business Analytics +16

Market Segmentation, Cannibalization, and the Timing of Product Introductions

K. Sridhar Moorthy, Ivan Png · Management Science · 1992 · 520 citations

Economics, Mechanism Design, Market Mechanism +14

Strategic Decentralization in Channels

K. Sridhar Moorthy · Marketing Science · 1988 · 374 citations

Game Theory, Strategic Interaction, Market Design +21

Comment—Managing Channel Profits: Comment

K. Sridhar Moorthy · Marketing Science · 1987 · 332 citations

Revenue Management, Inventory Management, Dynamic Pricing +12

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