Concepedia

Lee G. Cooper

LG

Statistics

Publications

23

Citations

2.5K

H-Index

20

Active since

1972

Affiliations

University of California, Los Angeles(Current)

Australian Federation of Graduate Women New South Wales

Kwansei Gakuin University

UNSW Sydney

Lee G. Cooper is an author at University of California, Los Angeles specializing in marketing, business, and marketing management.

Publications per year

1972–2006

23

Publications

23

Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

Masao Nakanishi, Lee G. Cooper · Journal of Marketing Research · 1974 · 422 citations

Social Sciences, Marketing, Marketing Management +11

The Discounting of Discounts and Promotion Thresholds

Lee G. Cooper · Journal of Consumer Research · 1992 · 360 citations · Full text

Social Sciences, Economics, Marketing +16

Strategic Marketing Planning for Radically New Products

Lee G. Cooper · Journal of Marketing · 2000 · 310 citations · Full text

Management, Marketing, Marketing Management +12

Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Masao Nakanishi, Lee G. Cooper · Journal of Marketing Research · 1974 · 236 citations

Business, Business Economics, Econometrics +9

Modeling Asymmetric Competition

Gregory S. Carpenter, Lee G. Cooper, Dominique M. Hanssens et al. · Marketing Science · 1988 · 184 citations · Full text

Business, Marketing, Marketing Management +14

1–5 of 23