Concepedia

Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

Journal of Marketing Research · 1974 · 422 citations · 10 references

Concepts

EconomicsParameter EstimationEngineeringLuce Choice AxiomEstimation StatisticBusinessEconomic AnalysisEconometricsDynamic CompetitionEstimation TechniquesSpecial Multiplicative ModelBusiness AnalyticsEstimation TheoryMarketingStatisticsQuantitative ManagementPreference Modeling

Abstract

Least squares estimation techniques are developed for a special multiplicative model based on the Luce choice axiom whose potential usefulness in marketing applications justifies estimation techniques which can be easily implemented.

References

10

An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias

Arnold Zellner · Journal of the American Statistical Association · 1962 · 8K citations

Individual Choice Behavior

J. Pfanzagl, R. Duncan Luce · Econometrica · 1962 · 2.5K citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +9

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Management, Business, Business Strategy +3

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Edgar A. Pessemier, Philip C. Burger, Richard D. Teach et al. · Management Science · 1971 · 102 citations

Marketing, Customer Satisfaction, Behavioral Sciences +14

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

Neil E. Beckwith · Journal of Marketing Research · 1972 · 92 citations

Economics, Advertising, Brand Equity +13