Concepedia

Philip C. Burger

PC

9

Publications

465

Citations

9

H-Index

1967

Active since

Affiliations

Purdue University West Lafayette(Current)

Philip C. Burger is an author at Purdue University West Lafayette specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand EquityBrand AwarenessBrand StrategyBrand ManagementConsumer BehaviorCustomer Satisfaction

Publications per year

1967–1995

9

Publications

9

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Edgar A. Pessemier, Philip C. Burger, Richard D. Teach et al. · Management Science · 1971 · 102 citations

Marketing, Customer Satisfaction, Behavioral Sciences +14

Can Private Brand Buyers be Identified?

Philip C. Burger, Barbara Schott · Journal of Marketing Research · 1972 · 101 citations

Marketing Analytics, Customer Satisfaction, Consumer Study +18

Marketing Research: Fundamentals and Dynamics

Gilbert D. Harrell, Gerald Zaltman, Philip C. Burger · Journal of Marketing · 1976 · 87 citations

Management, Consumer Research, Marketing Theory +2

Can Private Brand Buyers Be Identified?

Philip C. Burger, Barbara Schott · Journal of Marketing Research · 1972 · 46 citations

Marketing, Management, Brand Strategy +8

Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

Philip C. Burger, Cynthia W. Cann · Industrial Marketing Management · 1995 · 45 citations

Customer Satisfaction, Successful Industrial Marketing, Post-purchase Strategy +9

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