Philip C. Burger - Concepedia

Author

Philip C. Burger

Purdue University West Lafayette

Also Known As

P. Burger, PHILIP BURGER, Philip Burger, Philip C. Burger

Publications

657

Citations

H-Index

Concepts

All Affiliations

Purdue University West Lafayette

About

Philip C. Burger is an author at Purdue University West Lafayette specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	453
2	Marketing	8	8	453
3	Business	7	7	366
4	Behavioral Sciences	1	1	102
5	Economics	1	1	101

Philip C. Burger

Publications

465

Citations

H-Index

Page 1

	Year	Citations
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases Edgar A. Pessemier, Philip C. Burger, Richard D. Teach, Management Science MarketingCustomer SatisfactionBehavioral SciencesAdvertisingConsumer Study	1971	102
Can Private Brand Buyers be Identified? Philip C. Burger, Barbara Schott Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionConsumer StudyConsumer ResearchBrand Strategy	1972	101
Marketing Research: Fundamentals and Dynamics Gilbert D. Harrell, Gerald Zaltman, Philip C. Burger Journal of Marketing ManagementConsumer ResearchMarketing TheoryMarketing InsightsMarketing	1976	87
Can Private Brand Buyers Be Identified? Philip C. Burger, Barbara Schott Journal of Marketing Research MarketingManagementBrand StrategyBusinessConsumer Research	1972	46
Post-purchase strategy: A key to successful industrial marketing and customer satisfaction Philip C. Burger, Cynthia W. Cann Industrial Marketing Management Customer SatisfactionSuccessful Industrial MarketingPost-purchase StrategyManagementBusiness	1995	45
Can New Product Buyers be Identified? Edgar A. Pessemier, Philip C. Burger, Douglas J. Tigert Journal of Marketing Research Consumer-driven Product DevelopmentBrand EquityNew Product BuyersInteractive MarketingManagement	1967	44
A Report on the Development of a Research Agenda for the Product Development and Management Association Philip C. Burger Journal of Product Innovation Management Project ManagementInnovation ManagementProduct ManagementResearch TraditionProduct Development	1989	14
Can New Product Buyers Be Identified? Edgar A. Pessemier, Philip C. Burger, Douglas J. Tigert Journal of Marketing Research Consumer-driven Product DevelopmentInteractive MarketingManagementBusinessConsumer Research	1967	14
Post-Purchase Strategy Philip C. Burger, Cynthia W. Cann Journal of Product Innovation Management	1995	12

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