Richard D. Teach

Putting Creativity to Work: Effects of Leader Behavior on Subordinate Creativity

Matthew R. Redmond, Michael D. Mumford, Richard D. Teach · Organizational Behavior and Human Decision Processes · 1993 · 605 citations

Leader Behavior, Organizational Psychology, Creativity +10

Buyer Attitudes and Brand Choice Behavior

Richard D. Teach, George S. Day · Journal of Marketing · 1971 · 119 citations

Brand Equity, Brand Choice Behavior, Management +8

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Edgar A. Pessemier, Philip C. Burger, Richard D. Teach et al. · Management Science · 1971 · 102 citations

Marketing, Customer Satisfaction, Behavioral Sciences +14

Profits: The False Prophet in Business Gaming

Richard D. Teach · Simulation & Gaming · 1990 · 45 citations

Online Gaming, Game Theory, Project Management +22

Research Note: Entrepreneurship Research: An Empirical Perspective

Robert G. Schwartz, Richard D. Teach · Entrepreneurship Theory and Practice · 2000 · 35 citations

Management, Entrepreneurship Research, Business +2