Concepedia

Marketing Research: Fundamentals and Dynamics

Gilbert D. Harrell, Gerald Zaltman, Philip C. Burger

Journal of Marketing · 1976 · 87 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingBusiness Market ResearchConsumer TheoryCustomer EngagementCustomer LoyaltyIntegrated Marketing CommunicationsMarketing PlanningMarket Research Methodology