Concepedia
Statistics
Publications
19
Citations
1.3K
H-Index
16
Active since
1967
Affiliations
Nagoya City University(Current)
University of California, Los Angeles
Mizuho (Japan)
Kwansei Gakuin University
Japanese Red Cross Nagoya Daiichi Hospital
Masao Nakanishi is an author at Nagoya City University specializing in social sciences, psychology, and marketing.
Publications per year
1967–2006
Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach
Masao Nakanishi, Lee G. Cooper · Journal of Marketing Research · 1974 · 422 citations
Social Sciences, Marketing, Marketing Management +11
Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach
Masao Nakanishi, Lee G. Cooper · Journal of Marketing Research · 1974 · 236 citations
Business, Business Economics, Econometrics +9
Technical Note—Simplified Estimation Procedures for MCI Models
Masao Nakanishi, Lee G. Cooper · Marketing Science · 1982 · 94 citations · Full text
Social Sciences, Business Economics, Economics +11
Standardizing Variables in Multiplicative Choice Models
Lee G. Cooper, Masao Nakanishi · Journal of Consumer Research · 1983 · 86 citations · Full text
Social Sciences, Behavioral Sciences, Marketing +11
Voting for a Political Candidate Under Conditions of Minimal Information
Masao Nakanishi, Lee G. Cooper, Harold H. Kassarjian · Journal of Consumer Research · 1974 · 83 citations · Full text
Social Sciences, Political Science, Electoral Politics +10
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