Statistics
Publications
26
Citations
3.7K
H-Index
19
Active since
1963
Harold H. Kassarjian is an author at University of California, Los Angeles specializing in marketing, business, and social sciences.
Publications per year
1963–1992
26
26
Content Analysis in Consumer Research
Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations
Morris B. Holbrook, Thomas S. Robertson, Harold H. Kassarjian · Journal of Marketing · 1992 · 139 citations
Business, Marketing, Psychology +17
The Negro and American Advertising, 1946–1965
Harold H. Kassarjian · Journal of Marketing Research · 1969 · 107 citations
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