Concepedia

Author

Harold H. Kassarjian

Also Known As

H. H. Kassarjian, Harold H. Kassarjian

66

Publications

4.7K

Citations

22

H-Index

99

Concepts

All Affiliations

HH

About

Harold H. Kassarjian is an author at University of California, Los Angeles specializing in marketing, management, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

15

16

3.4K

2

Arts

8

8

2.7K

3

Business

5

5

409

4

Education

2

2

31

5

Engineering

1

1

30

Harold H. Kassarjian

×

26

Publications

3.7K

Citations

19

H-Index

YearCitations

Page 1