Concepedia

Neil E. Beckwith

NE

Statistics

Publications

11

Citations

578

H-Index

10

Active since

1972

Affiliations

Columbia University(Current)

Neil E. Beckwith is an author at Columbia University specializing in management, marketing, and behavioral decision making.

Top concepts

ManagementMarketingBehavioral Decision MakingBiasBusinessSocial SciencesConsumer BehaviorConsumer ResearchPersuasionPsychology

Publications per year

1972–1978

11

Publications

11

The Importance of Halo Effects in Multi-Attribute Attitude Models

Neil E. Beckwith, Donald R. Lehmann · Journal of Marketing Research · 1975 · 112 citations

Relevant Attributes, Behavioral Decision Making, Social Psychology +16

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

Neil E. Beckwith · Journal of Marketing Research · 1972 · 92 citations

Economics, Advertising, Brand Equity +13

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

Neil E. Beckwith, Donald R. Lehmann · Journal of Marketing Research · 1973 · 91 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

Halo Effects in Marketing Research: Review and Prognosis

Neil E. Beckwith, Harold H. Kassarjian, Donald R. Lehmann · ACR North American Advances · 1978 · 78 citations

Customer Satisfaction, Management, Consumer Research +4

The Importance of Halo Effects in Multi-Attribute Attitude Models

Neil E. Beckwith, Donald R. Lehmann · Journal of Marketing Research · 1975 · 73 citations

Behavioral Sciences, Behavioral Decision Making, Halo Effects +9

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