Consumer Loyalty is a consumer-behavior construct denoting a deeply held commitment of an individual to repurchase or continue patronizing a preferred brand, product, service, or provider consistently over time, such that favorable attitudes and repeat-purchase behaviors co-occur and persist despite situational influences and competing marketing efforts.
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Richard L. Oliver · Journal of Marketing · 1999 · 6.9K citations
Satisfaction: a behavioral perspective on the consumer
Choice Reviews Online · 2010 · 6.1K citations
Business, Marketing, Psychology +17
Richard L. Oliver · Journal of Marketing · 1999 · 4.7K citations
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