Conative Loyalty

Conative Loyalty is a psychological construct within consumer behavior theory that denotes the individual's intention or internal commitment to repurchase a brand or service, distinguishing itself from behavioral and attitudinal loyalty by focusing specifically on the volitional predisposition to act rather than on past behaviors or affective evaluations.

43

Publications

5.2K

Citations

116

Authors

81

Institutions

Publications per year

2017–2026

14

Authors

116

  1. GT
    Galen T. Trail

    Seattle University, United States

    5 publications · 544 citations

    5

    h-index

  2. HH
    Heesup Han

    Sejong University, South Korea

    4 publications · 440 citations

    4

    h-index

  3. DF
    Dean F. Anderson

    Iowa State University, United States

    2 publications · 307 citations

    2

    h-index

  4. EH
    Eric Hungenberg

    University of Tennessee at Chattanooga, United States

    1 publications · 61 citations

    1

    h-index

  5. KB
    Ki‐Joon Back

    University of Houston, United States

    1 publications · 422 citations

    1

    h-index

1–5 of 116

Venues

  1. Sport Marketing Quarterly

    SMQ · 4 publications · 372 citations

    4

    h-index

  2. Journal of Hospitality & Tourism Research

    JHTR · 3 publications · 755 citations

    3

    h-index

  3. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 184 citations

    2

    h-index

  4. Journal of Hospitality Marketing & Management

    JHMM · 2 publications · 126 citations

    2

    h-index

  5. 2

    h-index

1–5