Concepedia

Defection Risk

Defection Risk is a predictive metric in loyalty segmentation that quantifies the likelihood of a customer discontinuing their relationship with a brand or service provider within a specified period.

36

Publications

2.7K

Citations

85

Authors

49

Institutions

Publications per year

2017–2026

4

Variants

Churn RiskCustomer Churn Risk

Parents

Publications

36

Self‐Organizing Policy Networks: Risk, Partner Selection, and Cooperation in Estuaries

Ramiro Berardo, John T. Scholz · American Journal of Political Science · 2010 · 613 citations · Full text

, , +11

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter Buckinx, Dirk Van den Poel · European Journal of Operational Research · 2004 · 418 citations

, , +16

Social Effects on Customer Retention

Irit Nitzan, Barak Libai · Journal of Marketing · 2011 · 292 citations

, , +17

Dominant males punish helpers for temporary defection in superb fairy-wrens

Raoul A. Mulder, Naomi E. Langmore · Animal Behaviour · 1993 · 196 citations

, , +12

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

Anthony J. Capraro, Susan M. Broniarczyk, Rajendra K. Srivastava · Journal of the Academy of Marketing Science · 2003 · 188 citations

, , +13

1–5 of 36

Authors

85

  1. IN
    Irit Nitzan

    Tel Aviv University, Israel

    3 publications · 329 citations

    3

    h-index

  2. LP
    Leyland Pitt

    Simon Fraser University, Canada

    2 publications · 57 citations

    2

    h-index

  3. BL
    Barak Libai

    Tel Aviv University, Israel

    2 publications · 312 citations

    2

    h-index

  4. PB
    Pierre Berthon

    Bentley University, United States

    2 publications · 57 citations

    2

    h-index

  5. JR
    Jenni Romaniuk

    University of South Australia, Australia

    2 publications · 81 citations

    2

    h-index

1–5 of 85

Institutions

49

  1. University of South Australia

    Adelaide, Australia

    4 h-index

    7 publications

    244 citations

  2. Tel Aviv University

    Tel Aviv, Israel

    3 h-index

    4 publications

    346 citations

  3. The University of Texas at Austin

    Austin, United States

    2 h-index

    3 publications

    470 citations

  4. George Washington University

    Washington, United States

    1 h-index

    1 publications

    66 citations

  5. American University of Sharjah

    Sharjah, United Arab Emirates

    1 h-index

    3 publications

    90 citations

  6. Bangor University

    Bangor, United Kingdom

    1 h-index

    1 publications

    27 citations

  7. Université du Québec à Montréal

    Montreal, Canada

    1 h-index

    1 publications

    19 citations

  8. University of North Carolina at Asheville

    Asheville, United States

    1 h-index

    1 publications

    188 citations

1–8 of 49

Venues

  1. Journal of Marketing

    JM · 2 publications · 312 citations

    2

    h-index

  2. European Journal of Operational Research

    2 publications · 439 citations

    2

    h-index

  3. Journal of the Academy of Marketing Science

    2 publications · 250 citations

    2

    h-index

  4. International Journal of Research in Marketing

    IJRM · 2 publications · 28 citations

    2

    h-index

  5. Animal Behaviour

    2 publications · 223 citations

    2

    h-index

1–5