Concepedia
Statistics
Publications
32
Citations
4.9K
H-Index
28
Active since
1994
Affiliations
The University of Texas at Austin(Current)
University of Pittsburgh
University of Evansville
Rutgers, The State University of New Jersey
Columbia University
Susan M. Broniarczyk is an author at The University of Texas at Austin specializing in consumer behavior, business, and marketing.
Publications per year
1994–2022
The Importance of the Brand in Brand Extension
Susan M. Broniarczyk, Joseph W. Alba · Journal of Marketing Research · 1994 · 803 citations
Business, Marketing, Marketing Management +16
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister · Journal of Marketing Research · 1998 · 422 citations
Business, Marketing, Retail Management +17
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Susan M. Broniarczyk, Leigh McAlister · Journal of Marketing Research · 1998 · 381 citations
Business, Marketing, Marketing Management +10
Susan M. Broniarczyk, Joseph W. Alba · Journal of Marketing Research · 1994 · 371 citations
Decision Difficulty in the Age of Consumer Empowerment
Susan M. Broniarczyk, Jill Griffin · Journal of Consumer Psychology · 2014 · 239 citations
Business, Decision Sciences, Marketing +13
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