Susan M. Broniarczyk

Author

The University of Texas at Austin

Also Known As

SUSAN BRONIARCZYK, Susan Broniarczyk, Susan M Broniarczyk, Susan M. Broniarczyk, Susan M. Broniarczyk

Publications

4.9K

Citations

H-Index

Concepts

All Affiliations

The University of Texas at Austin University of Pittsburgh University of Evansville Rutgers, The State University of New Jersey Columbia University

About

Susan M. Broniarczyk is an author at The University of Texas at Austin specializing in management, marketing, and behavioral decision making.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	2.2K
2	Arts	2	2	212
3	Education	1	1	125
4	Engineering	1	1	10
5	Health Sciences	1	1	803

Susan M. Broniarczyk

Publications

4.8K

Citations

H-Index

Page 1

	Year	Citations
The Importance of the Brand in Brand Extension Susan M. Broniarczyk, Joseph W. Alba Journal of Marketing Research Brand EquityProduct ExperienceBrand AffectManagementBusiness	1994	803
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister Journal of Marketing Research Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer ResearchBuying Behavior	1998	422
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction Susan M. Broniarczyk, Leigh McAlister Journal of Marketing Research	1998	381
The Importance of the Brand in Brand Extension Susan M. Broniarczyk, Joseph W. Alba Journal of Marketing Research Customer SatisfactionBrand AffectBrand StrategyConsumer ResearchConsumer Attitude	1994	368
Decision Difficulty in the Age of Consumer Empowerment Susan M. Broniarczyk, Jill Griffin Journal of Consumer Psychology	2014	228
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data Joseph W. Alba, Susan M. Broniarczyk, Terence A. Shimp, Journal of Consumer Research	1994	218
The Role of Consumers' Intuitions in Inference Making Susan M. Broniarczyk, Joseph W. Alba Journal of Consumer Research	1994	216
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Morgan K. Ward, Susan M. Broniarczyk Journal of Consumer Research Behavioral Decision MakingConsumer StudySocial PsychologyConsumer ResearchSocial Influence	2011	205
Integrating Multiple Opinions: the Role of Aspiration Level on Consumer Response to Critic Consensus Susan M. Broniarczyk Journal of Consumer Research	1998	192
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization Andrea C. Morales, Barbara E. Kahn, Leigh McAlister, Journal of Retailing Customer SatisfactionConsumers ’Consumer Decision MakingConsumer UncertaintyConsumer Culture	2005	186

Page 1