Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Abstract

Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister, Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction, Journal of Marketing Research, Vol. 35, No. 2 (May, 1998), pp. 166-176