Concepedia

Author

Jill Griffin

The University of Texas at Austin

Also Known As

Jill G. Griffin, Jill Griffin

19

Publications

823

Citations

7

H-Index

13

Concepts

All Affiliations

The University of Texas at AustinUniversity of Evansville
JG

About

Jill Griffin is an author at The University of Texas at Austin specializing in user experience, interactive marketing, and behavioral decision making.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Engineering

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Management

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Communication

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Marketing

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Advertising

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Jill Griffin

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3

Publications

305

Citations

3

H-Index

YearCitations

Decision Difficulty in the Age of Consumer Empowerment

Susan M. Broniarczyk, Jill Griffin

Journal of Consumer Psychology

2014

228

Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty

Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin,

Journal of Consumer Psychology

2012

67

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin,

SSRN Electronic Journal

2012

10

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