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Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

EngineeringBehavioral Decision MakingConsumer ResearchRecommendation SignageCommunicationChoice ModelConsideration SetsManagementDecision TheoryUser PerceptionPreference ModelingUser ExperienceMarketingAdvertisingInteractive MarketingPreference ElicitationDecision ScienceHeightens Decision DifficultyPersuasion