Concepedia

Customer Loyalty Management

Customer Loyalty Management is a strategic framework within customer experience strategy that systematically identifies, cultivates, and sustains long-term customer commitment through personalized engagement, value co-creation, and incentive alignment to differentiate a brand in competitive markets.

683

Publications

70.8K

Citations

1.5K

Authors

665

Institutions

Publications per year

2017–2026

186

Parents

Publications

683

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

, , +14

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

Srini S. Srinivasan, Rolph E. Anderson, Kishore Ponnavolu · Journal of Retailing · 2002 · 2.3K citations

, , +12

Customer satisfaction, customer retention, and market share

Roland T. Rust, Anthony J. Zahorik · Journal of Retailing · 1993 · 2.2K citations

, , +16

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli et al. · Journal of the Academy of Marketing Science · 2004 · 1.8K citations

, , +14

Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

Jaishankar Ganesh, Mark J. Arnold, Kristy E. Reynolds · Journal of Marketing · 2000 · 1.3K citations · Full text

, , +13

1–5 of 683

Authors

1.5K

  1. SS
    Stowe Shoemaker

    University of Nevada, Las Vegas, United States

    6 publications · 1.3K citations

    6

    h-index

  2. JT
    John T. Bowen

    University of Nevada, Las Vegas, United States

    6 publications · 2.7K citations

    6

    h-index

  3. MD
    Michael D. Johnson

    University of Michigan, United States

    4 publications · 525 citations

    4

    h-index

  4. JK
    Jay Kandampully

    The Ohio State University, United States

    4 publications · 631 citations

    4

    h-index

  5. JS
    Jyoti Sharma

    University of Jammu, India

    3 publications · 61 citations

    3

    h-index

1–5 of 1.5K

Institutions

665

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    12 h-index

    21 publications

    5.7K citations

  2. University of Houston

    Houston, United States

    7 h-index

    9 publications

    412 citations

  3. Michigan State University

    East Lansing, United States

    6 h-index

    8 publications

    872 citations

  4. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    6 h-index

    15 publications

    1.2K citations

  5. Universiti Teknologi MARA

    Shah Alam, Malaysia

    6 h-index

    22 publications

    692 citations

  6. Universidad de Sevilla

    Seville, Spain

    5 h-index

    18 publications

    2K citations

  7. University of Jammu

    Jammu, India

    5 h-index

    8 publications

    192 citations

  8. Vilnius Gediminas Technical University

    Vilnius, Lithuania

    4 h-index

    6 publications

    194 citations

1–8 of 665

Venues

  1. Journal of Business Research

    JBR · 21 publications · 2.1K citations

    20

    h-index

  2. Journal of Retailing and Consumer Services

    17 publications · 2.2K citations

    16

    h-index

  3. Journal of Consumer Marketing

    18 publications · 1.6K citations

    15

    h-index

  4. 12

    h-index

  5. 11

    h-index

1–5