Statistics
Publications
2
Citations
74
H-Index
2
Active since
1998
Affiliations
H.R. van der Scheer is an author at Research International (United States) specializing in business, marketing management, and direct marketing.
Publications per year
1998–1998
2
2
Conjoint experiments for direct mail response optimization
Marco Vriens, H.R. van der Scheer, Janny Hoekstra et al. · European Journal of Marketing · 1998 · 64 citations
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