Response Rate Optimization

Response Rate Optimization is a methodological construct in the field of survey processes and direct marketing that systematically enhances the proportion of respondents among targeted participants through strategic adjustments to survey design, timing, incentives, and communication protocols.

102

Publications

6.9K

Citations

315

Authors

145

Institutions

Publications per year

2017–2026

14

Authors

315

  1. JW
    Jeanette Ward

    Sydney South West Area Health Service, Australia

    3 publications · 91 citations

    3

    h-index

  2. HS
    Henry Sauermann

    European School of Management and Technology, Germany

    2 publications · 382 citations

    2

    h-index

  3. FM
    Francisco Muñoz‐Leiva

    Universidad de Granada, Spain

    2 publications · 287 citations

    2

    h-index

  4. MC
    M. Chris Paxson

    Washington State University, United States

    2 publications · 75 citations

    2

    h-index

  5. FW
    Frederick Wiseman

    Universidad del Noreste, Mexico

    2 publications · 69 citations

    2

    h-index

1–5 of 315

Venues

  1. Evaluation & the Health Professions

    5 publications · 182 citations

    5

    h-index

  2. Industrial Marketing Management

    5 publications · 272 citations

    5

    h-index

  3. Public Opinion Quarterly

    POQ · 4 publications · 617 citations

    4

    h-index

  4. Journal of Marketing Research

    4 publications · 154 citations

    4

    h-index

  5. Family Practice

    3 publications · 664 citations

    3

    h-index

1–5