Francisco Montoro-Ríos

Improving attitudes toward brands with environmental associations: an experimental approach

Francisco Montoro-Ríos, Teodoro Luque Martínez, Francisca Fuentes Moreno et al. · Journal of Consumer Marketing · 2006 · 197 citations · Full text

Marketing, Functional Performance, Behavioral Sciences +15

User behaviour in QR mobile payment system: the QR Payment Acceptance Model

Francisco Liébana‐Cabanillas, Iviane Ramos de Luna, Francisco Montoro-Ríos · Technology Analysis and Strategic Management · 2015 · 197 citations

Determinants of the intention to use NFC technology as a payment system: an acceptance model approach

Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco Liébana‐Cabanillas · Information Systems and e-Business Management · 2015 · 168 citations

Customer Satisfaction, Fintech, Mobile Commerce +11

Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments

Francisco Liébana‐Cabanillas, Iviane Ramos de Luna, Francisco Montoro-Ríos · Economic Research-Ekonomska Istraživanja · 2017 · 156 citations · Full text

Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Francisco Muñoz‐Leiva, Juan Sánchez‐Fernández, Francisco Montoro-Ríos et al. · Quality & Quantity · 2009 · 152 citations

Customer Satisfaction, Survey (Human Research), Engineering +12