Concepedia

Contact Strategy

Contact Strategy is a methodological framework within direct marketing that specifies the systematic selection, sequencing, and timing of communication channels and messages to initiate and maintain personalized interactions with individual consumers for the purpose of eliciting a measurable response.

45

Publications

4K

Citations

175

Authors

68

Institutions

Publications per year

2017–2026

14

Parents

Publications

45

Beyond the Optimal Contact Strategy: A Reality Check for the Contact Hypothesis.

John Dixon, Kevin Durrheim, Colin Tredoux · American Psychologist · 2005 · 692 citations

, , +13

A meta-analytic test of the imagined contact hypothesis

Eleanor Miles, Richard J. Crisp · Group Processes & Intergroup Relations · 2013 · 455 citations · Full text

, , +17

The Customer Contact Model for Organization Design

Richard B. Chase, David A. Tansik · Management Science · 1983 · 445 citations

, , +13

Increasing web survey response rates in innovation research: An experimental study of static and dynamic contact design features

Henry Sauermann, Michael Roach · Research Policy · 2012 · 325 citations

, , +17

Agency and Social Networks: Strategies of Action in a Social Structure of Position, Opposition, and Opportunity

W. B. Stevenson, Danna Greenberg · Administrative Science Quarterly · 2000 · 304 citations

, , +17

1–5 of 45

Authors

175

  1. SÇ
    Sabahat Çiğdem Bağci

    Sabancı Üniversitesi, Türkiye

    3 publications · 119 citations

    3

    h-index

  2. HB
    H.J.A. Biemans

    Wageningen University & Research, Netherlands

    2 publications · 42 citations

    2

    h-index

  3. ZE
    Zeynep Ecem Piyale

    Işık University, Türkiye

    2 publications · 58 citations

    2

    h-index

  4. RJ
    Richard J. Crisp

    University of Kent, United Kingdom

    2 publications · 495 citations

    2

    h-index

  5. HS
    Henry Sauermann

    European School of Management and Technology, Germany

    2 publications · 382 citations

    2

    h-index

1–5 of 175

Institutions

68

  1. Işık University

    Istanbul, Turkey

    3 h-index

    6 publications

    230 citations

  2. The University of Sydney

    Sydney, Australia

    2 h-index

    4 publications

    243 citations

  3. University of Arizona

    Tucson, United States

    2 h-index

    3 publications

    903 citations

  4. Radboud University Nijmegen

    Nijmegen, The Netherlands

    2 h-index

    4 publications

    84 citations

  5. University of Electronic Science and Technology of China

    Chengdu, China

    2 h-index

    7 publications

    280 citations

  6. University of Michigan

    Ann Arbor, United States

    2 h-index

    5 publications

    93 citations

  7. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    4 publications

    391 citations

  8. Tianjin University

    Tianjin, China

    1 h-index

    1 publications

    13 citations

1–8 of 68

Venues

  1. Group Processes & Intergroup Relations

    GPIR · 5 publications · 677 citations

    5

    h-index

  2. Journal of Marketing Research

    2 publications · 182 citations

    2

    h-index

  3. PubMed

    Repository · 1 publications · 24 citations

    1

    h-index

  4. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 1 publications · 33 citations

    1

    h-index

  5. Social Psychology

    1 publications · 61 citations

    1

    h-index

1–5