Concepedia

Triggered Marketing

Triggered Marketing is a direct marketing strategy that belongs to the class of automated, event-driven communication systems (genus) and is distinguished by its reliance on specific consumer behaviors or predefined temporal cues to initiate personalized marketing messages in real time (differentia).

2

Publications

182

Citations

6

Authors

4

Institutions

Publications per year

2017–2026

1

Variants

Event-driven Marketing

Parents

Publications

2

1–2 of 2

Authors

6

  1. DF
    Donald F. Kuratko

    Indiana University Bloomington, United States

    1 publications · 118 citations

    1

    h-index

  2. IS
    Ignacio saavedra

    University of Chile, Chile

    1 publications · 64 citations

    1

    h-index

  3. MS
    Minet Schindehutte

    Syracuse University, United States

    1 publications · 118 citations

    1

    h-index

  4. AR
    Andrea Rojas

    University of Chile, Chile

    1 publications · 64 citations

    1

    h-index

  5. MH
    Michael H. Morris

    University of Central Florida, United States

    1 publications · 118 citations

    1

    h-index

1–5 of 6

Institutions

4

  1. Ball State University

    Muncie, United States

    1 h-index

    1 publications

    118 citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    64 citations

  3. Miami University

    Oxford, United States

    1 h-index

    2 publications

    236 citations

  4. University of Chile

    Santiago, Chile

    1 h-index

    2 publications

    128 citations

1–4 of 4

Venues

  1. The Journal of Marketing Theory and Practice

    JMTP · 1 publications · 118 citations

    1

    h-index

  2. Journal of Interactive Marketing

    JIM · 1 publications · 64 citations

    1

    h-index

1–2