Concepedia

Rehnuma Ali‐Choudhury

RA

Statistics

Publications

10

Citations

609

H-Index

10

Active since

2007

Affiliations

London Metropolitan University(Current)

Rehnuma Ali‐Choudhury is an author at London Metropolitan University specializing in business, marketing, and brand management.

Publications per year

2007–2009

10

Publications

10

Prospective Students' Perceptions of University Brands: An Empirical Study

Roger Bennett, Rehnuma Ali‐Choudhury · Journal of Marketing for HIGHER EDUCATION · 2009 · 176 citations

Business, Higher Education, Marketing +17

University marketing directors’ views on the components of a university brand

Rehnuma Ali‐Choudhury, Roger Bennett, Sharmila Savani · International Review on Public and Nonprofit Marketing · 2008 · 122 citations

Business, Marketing, Marketing Management +14

Motivations for participating in charity-affiliated sporting events

Roger Bennett, Wendy Mousley, Paul James Kitchin et al. · Journal of Customer Behaviour · 2007 · 98 citations

Public Affairs, Health Behavior, Social Psychology +14

The role of corporate art in the management of corporate identity

Rita Kottász, Roger Bennett, Sharmila Savani et al. · Corporate Communications An International Journal · 2008 · 58 citations

Business, Marketing, Marketing Management +10

Second‐gift behaviour of first‐time donors to charity: an empirical study

Roger Bennett, Rehnuma Ali‐Choudhury · International Journal of Nonprofit and Voluntary Sector Marketing · 2008 · 41 citations

Social Sciences, Behavioral Sciences, Psychology +14

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