Statistics
Publications
41
Citations
3K
H-Index
26
Active since
1974
Affiliations
London Metropolitan University(Current)
Roger Bennett is an author at London Metropolitan University specializing in marketing, marketing management, and business.
Publications per year
1974–2016
41
41
Sports sponsorship, spectator recall and false consensus
Roger Bennett · European Journal of Marketing · 1999 · 256 citations
1–5 of 41