Sports sponsorship, spectator recall and false consensus

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

Opinions and Social Pressure

Solomon E. Asch · Scientific American · 1955 · 2.3K citations

Social Sciences, Social Psychology, Public Opinion +10

Exposure and affect: Overview and meta-analysis of research, 1968–1987.

Robert F. Bornstein · Psychological Bulletin · 1989 · 1.9K citations

Social Sciences, Behavioral Sciences, Psychology +7

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations

Management, Marketing, Marketing Management +13

In defense of external invalidity.

Douglas G. Mook · American Psychologist · 1983 · 1.2K citations

Law, Private Law, Regulatory Compliance +6