Concepedia

False Endorsement

False Endorsement is a legal doctrine within the right of publicity that refers to the tortious misrepresentation that a person has endorsed a product or service when no such endorsement exists, thereby distinguishing it from mere use of identity by implying official or consensual affiliation.

38

Publications

1.8K

Citations

79

Authors

40

Institutions

Publications per year

2017–2026

10

Parents

Children

Publications

38

Sports sponsorship, spectator recall and false consensus

Roger Bennett · European Journal of Marketing · 1999 · 256 citations

, , +16

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri · Journal of Business Research · 2021 · 159 citations

, , +16

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

Shailendra Pratap Jain, Steven S. Posavac · Journal of Consumer Psychology · 2001 · 147 citations

, , +14

Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands

Joon Sung Lee, Dae Hee Kwak · Journal of Business Ethics · 2015 · 126 citations

, , +16

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

Shailendra Pratap Jain, Steven S. Posavac · Journal of Consumer Psychology · 2001 · 90 citations · Full text

, , +14

1–5 of 38

Authors

79

  1. SS
    Steven S. Posavac

    Vanderbilt University, United States

    2 publications · 237 citations

    2

    h-index

  2. UK
    Ullrich K. H. Ecker

    The University of Western Australia, Australia

    2 publications · 44 citations

    2

    h-index

  3. SP
    Shailendra Pratap Jain

    University of Washington, United States

    2 publications · 237 citations

    2

    h-index

  4. DS
    Diana S. Grewal

    University of Miami, United States

    1 publications · 10 citations

    1

    h-index

  5. JB
    John Bradley

    National Academies of Sciences, Engineering, and Medicine, United States

    1 publications · 22 citations

    1

    h-index

1–5 of 79

Institutions

40

  1. University of California, Berkeley

    Berkeley, United States

    2 h-index

    2 publications

    46 citations

  2. University of Michigan

    Ann Arbor, United States

    2 h-index

    3 publications

    313 citations

  3. The University of Western Australia

    Perth, Australia

    2 h-index

    5 publications

    109 citations

  4. King's College School

    London, United Kingdom

    1 h-index

    1 publications

    21 citations

  5. King's College London

    London, United Kingdom

    1 h-index

    1 publications

    21 citations

  6. University of Waterloo

    Waterloo, Canada

    1 h-index

    1 publications

    47 citations

  7. University of Chicago

    Chicago, United States

    1 h-index

    1 publications

    11 citations

  8. Aberystwyth University

    Aberystwyth, United Kingdom

    1 h-index

    3 publications

    141 citations

1–8 of 40

Venues

  1. Journal of Public Policy & Marketing

    JPP&M · 3 publications · 95 citations

    3

    h-index

  2. Journal of Consumer Psychology

    3 publications · 277 citations

    3

    h-index

  3. Information Sciences

    2 publications · 57 citations

    2

    h-index

  4. Journal of Applied Research in Memory and Cognition

    JARMAC · 2 publications · 44 citations

    2

    h-index

  5. ACR North American Advances

    2 publications · 131 citations

    2

    h-index

1–5