Concepedia
Statistics
Publications
23
Citations
1.2K
H-Index
16
Active since
2005
Affiliations
Xavier School of Management(Current)
University of Essex
Great Lakes Institute of Management
University of Kent
Institute of Management Technology
Debasis Pradhan is an author at Xavier School of Management specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorConsumer Decision MakingBehavioral ScienceBrand AwarenessBrand DevelopmentAdvertising
Publications per year
2005–2024
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
Debasis Pradhan, D. Israel, Dhruv K. Sethi · Journal of Marketing Communications · 2014 · 284 citations
Consumer Research, Brand Strategy, Consumer Attitude +18
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri · Journal of Business Research · 2021 · 146 citations
Influencer Studies, Media Studies, Celebrity Credibility +11
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi et al. · Psychology and Marketing · 2022 · 135 citations · Full text
Gen Z Consumers, Consumer Study, Consumer Research +23
Materialism and compulsive buying behaviour
Debasis Pradhan, D. Israel, Amit Kumar Jena · Asia Pacific Journal of Marketing and Logistics · 2018 · 116 citations
Behavioral Decision Making, Consumer Study, Cb Behaviour +20
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
Abhisek Kuanr, Debasis Pradhan, Himadri Roy Chaudhuri · Psychology and Marketing · 2019 · 74 citations
Behavioral Decision Making, Social Psychology, Value Theory +25
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