Concepedia
Statistics
Publications
26
Citations
1.3K
H-Index
18
Active since
2005
Affiliations
Xavier School of Management(Current)
University of Essex
Great Lakes Institute of Management
University of Kent
Institute of Management Technology
Debasis Pradhan is an author at Xavier School of Management specializing in marketing, consumer behavior, and business.
Publications per year
2005–2025
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
Debasis Pradhan, D. Israel, Dhruv K. Sethi · Journal of Marketing Communications · 2014 · 289 citations
Business, Marketing, Marketing Management +14
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri · Journal of Business Research · 2021 · 159 citations
Social Sciences, Communication, Marketing +16
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi et al. · Psychology and Marketing · 2022 · 147 citations · Full text
Business, Marketing, Marketing Management +15
Materialism and compulsive buying behaviour
Debasis Pradhan, D. Israel, Amit Kumar Jena · Asia Pacific Journal of Marketing and Logistics · 2018 · 117 citations
Social Sciences, Behavioral Sciences, Psychology +17
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
Abhisek Kuanr, Debasis Pradhan, Himadri Roy Chaudhuri · Psychology and Marketing · 2019 · 79 citations
Social Sciences, Social Psychology, Consumer Behavior +10
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