Concepedia

Abhisek Kuanr

AK

8

Publications

385

Citations

8

H-Index

2019

Active since

Affiliations

Xavier School of Management(Current)

University of Essex

O. P. Jindal Global University

Kingston University

Great Lakes Institute of Management

Abhisek Kuanr is an author at Xavier School of Management specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorBehavioral ScienceConsumer Decision MakingBranding

Publications per year

2019–2024

8

Publications

8

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands

Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi et al. · Psychology and Marketing · 2022 · 135 citations · Full text

Gen Z Consumers, Consumer Study, Consumer Research +23

I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model

Abhisek Kuanr, Debasis Pradhan, Himadri Roy Chaudhuri · Psychology and Marketing · 2019 · 74 citations

Behavioral Decision Making, Social Psychology, Value Theory +25

Developing banking intelligence in emerging markets: Systematic review and agenda

R. Arjun, Abhisek Kuanr, K. R. Suprabha · International Journal of Information Management Data Insights · 2021 · 67 citations · Full text

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh · Psychology and Marketing · 2021 · 50 citations

Brand Avoidance, Consumer Uncertainty, Consumer Study +19

Can we a<scp>nti‐consume</scp> our way to sustainability? Finding answers at the intersection of cultural values

Abhisek Kuanr, D. Israel, Debasis Pradhan et al. · Journal of Consumer Behaviour · 2020 · 20 citations

Cultural Values, Sustainable Consumption, International Marketing +32

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