Concepedia

Sampa Anupurba Pahi

SA

1

Publications

135

Citations

1

H-Index

2022

Active since

Affiliations

University of Essex(Current)

Sampa Anupurba Pahi is an author at University of Essex specializing in brand equity, management, and consumer preferences.

ORCID

Top concepts

Publications per year

2022–2022

1

Publications

1

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands

Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi et al. · Psychology and Marketing · 2022 · 135 citations · Full text

, , +23

Rows per page

1–1 of 1