Concepedia

Himadri Roy Chaudhuri

HR

27

Publications

1.1K

Citations

16

H-Index

1923

Active since

Affiliations

International Management Institute(Current)

Xavier School of Management

University of Calcutta

Valdosta State University

Central Inland Fisheries Research Institute

Himadri Roy Chaudhuri is an author at International Management Institute specializing in marketing, management, and consumer culture.

Top concepts

MarketingManagementConsumer CultureConsumer ResearchConsumer BehaviorCultureConsumer Decision MakingBusinessBiologyEducation

Publications per year

1923–2021

27

Publications

27

Conspicuous consumption orientation: Conceptualisation, scale development and validation

Himadri Roy Chaudhuri, Sitanath Mazumdar, Arup Ghoshal · Journal of Consumer Behaviour · 2011 · 200 citations

Individual Differences, Consumer Research, Education +20

Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective

Himadri Roy Chaudhuri, Sitanath Majumdar · 2006 · 196 citations

Contemporary Marketing Perspective, Consumer Economics, Value Theory +19

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri · Journal of Business Research · 2021 · 146 citations

Influencer Studies, Media Studies, Celebrity Credibility +11

I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model

Abhisek Kuanr, Debasis Pradhan, Himadri Roy Chaudhuri · Psychology and Marketing · 2019 · 74 citations

Behavioral Decision Making, Social Psychology, Value Theory +25

Use of Hormones in Induced Spawning of Carps

Himadri Roy Chaudhuri · Journal of the Fisheries Research Board of Canada · 1976 · 49 citations

Fertility, Hormone Administration, Reproductive Biology +16

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