Concepedia

Sitanath Majumdar

SM

2

Publications

211

Citations

2

H-Index

2006

Active since

Sitanath Majumdar is an author specializing in consumer behavior, management, and consumer culture.

Top concepts

BusinessEconomicsMarketingManagementValue TheoryConsumer CultureConsumer BehaviorConsumer ResearchCasteCulture

Publications per year

2006–2010

2

Publications

2

Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective

Himadri Roy Chaudhuri, Sitanath Majumdar · 2006 · 196 citations

Contemporary Marketing Perspective, Consumer Economics, Value Theory +19

<i>Conspicuous Consumption: Is That All Bad? Investigating the Alternative Paradigm</i>

Himadri Roy Chaudhuri, Sitanath Majumdar · Vikalpa The Journal for Decision Makers · 2010 · 15 citations · Full text

Near Universality, Consumer Uncertainty, Behavioral Decision Making +17

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