Market Creation is a strategic innovation process that establishes new markets by designing inclusive business models enabling low-income populations to access previously unaffordable products or services, thereby transforming non-consumption into economic activity within Base-of-the-Pyramid contexts through disruptive innovation.
682
Publications
52.4K
Citations
1.2K
Authors
617
Institutions
Publications per year
2017–2026
165
Publications
682
Market Structure and Innovation.
P. Lesley Cook, Morton I. Kamien, Nancy L. Schwartz · The Economic Journal · 1982 · 1.5K citations
Market Structure and Innovation
Glenn C. Loury · The Quarterly Journal of Economics · 1979 · 1.2K citations
1–5 of 682
Authors
1.2K
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- SD
6
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- RS
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5
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1–5 of 1.2K
Institutions
617
University of Sussex
Brighton, United Kingdom
12 h-index
16 publications
3.3K citations
University of Manchester
Manchester, United Kingdom
9 h-index
12 publications
456 citations
Naval Postgraduate School
Monterey, United States
8 h-index
8 publications
1.2K citations
University of Auckland
Auckland, New Zealand
8 h-index
13 publications
1.4K citations
Harvard University
Cambridge, United States
8 h-index
10 publications
1.1K citations
Harvard University Press
Cambridge, United States
7 h-index
8 publications
523 citations
London Business School
London, United Kingdom
7 h-index
7 publications
1.8K citations
University of Virginia
Charlottesville, United States
7 h-index
8 publications
1.2K citations
1–8 of 617
Venues
- Journal of Marketing
JM · 21 publications · 3.1K citations
19
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- SSRN Electronic Journal
Repository · 28 publications · 1.3K citations
18
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- Journal of Macromarketing
17 publications · 742 citations
15
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- Journal of Business Research
JBR · 12 publications · 656 citations
12
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- Choice Reviews Online
CRO · 13 publications · 1.3K citations
12
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