Concepedia

Responsible Advertising

Responsible Advertising is a normative framework within marketing communication that integrates ethical, social, and environmental considerations into advertising practices to ensure truthfulness, fairness, and accountability in audience engagement.

157

Publications

7.1K

Citations

328

Authors

204

Institutions

Publications per year

2017–2026

43

Variants

Ethical Advertising

Parents

Publications

157

Scepticism and corporate social responsibility communications: the influence of fit and reputation

Wim Elving · Journal of Marketing Communications · 2012 · 271 citations

, , +14

Advertising corporate social responsibility initiatives to communicate corporate image

Alan Pomering, Lester W. Johnson · Corporate Communications An International Journal · 2009 · 256 citations

, , +12

Environmental Advertising Claims: A Preliminary Investigation

Norman Kangun, Les Carlson, Stephen J. Grove · Journal of Public Policy & Marketing · 1991 · 249 citations

, , +17

Who’s messing with my mind?

Agnès Nairn, Cordelia Fine · International Journal of Advertising · 2008 · 246 citations

, , +17

Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries

Bridget Kelly, Stefanie Vandevijvere, SeeHoe Ng et al. · Obesity Reviews · 2019 · 244 citations · Full text

, , +13

1–5 of 157

Authors

328

  1. CR
    Charles R. Taylor

    Villanova University, United States

    4 publications · 122 citations

    4

    h-index

  2. LC
    Les Carlson

    Clemson University, United States

    3 publications · 321 citations

    3

    h-index

  3. LB
    Lawrence B. Chonko

    Baylor University, United States

    3 publications · 235 citations

    3

    h-index

  4. SC
    Sandra C. Jones

    University of Wollongong, Australia

    3 publications · 88 citations

    3

    h-index

  5. JJ
    Jean J. Boddewyn

    Baruch College, United States

    3 publications · 149 citations

    3

    h-index

1–5 of 328

Institutions

204

  1. Michigan State University

    East Lansing, United States

    6 h-index

    8 publications

    301 citations

  2. New Mexico State University

    Las Cruces, United States

    6 h-index

    6 publications

    333 citations

  3. University of Florida

    Gainesville, United States

    5 h-index

    6 publications

    384 citations

  4. Villanova University

    Radnor, United States

    5 h-index

    6 publications

    294 citations

  5. Southern Methodist University

    Dallas, United States

    4 h-index

    4 publications

    73 citations

  6. San Diego State University

    San Diego, United States

    4 h-index

    4 publications

    211 citations

  7. Curtin University

    Perth, Australia

    4 h-index

    11 publications

    265 citations

  8. University of Amsterdam

    Amsterdam, The Netherlands

    3 h-index

    3 publications

    335 citations

1–8 of 204

Venues

  1. Journal of Business Ethics

    19 publications · 681 citations

    16

    h-index

  2. Journal of Advertising

    15 publications · 1.1K citations

    14

    h-index

  3. International Journal of Advertising

    IJA · 12 publications · 778 citations

    12

    h-index

  4. 6

    h-index

  5. Journal of Current Issues & Research in Advertising

    JCIRA · 5 publications · 65 citations

    5

    h-index

1–5